To comic books, the cover logo is important, kind of like how a theme song is to a TV series. Once upon a time (before 1986), Batman had some of the coolest, most iconic, and legendary logos in the history of comic books.
But then, when Denny O'Neil took over as Batman editor in 1986, that all changed, and ever since, with only a very few rare exceptions (the current logo for Batman and Robin being one of them), Batman has had some of the dullest, blandest and ugliest logos in comics.
The new Batman logo for the DC reboot definitely qualifies for "ugliest".
explained in a previous post, but once the reboot runs its course and things get restarted yet again, I want to see a return to the classic and iconic Batman logos. I want a return to greatness.
For my money, perhaps the coolest and greatest of all Batman logos was the one that first appeared in the early 1970s, and continued to be in use as a secondary logo until 1986.
DC was smart enough to keep Superman's logo untouched (with the exception of a minor tweaking in the early 1980s) since 1940. Even the Action Comics logo remains fundamentally the same since 1938. Too bad DC never had that same sense for Batman.